Hol­ly­wood SWOT

Take a Per­sonal SWOT Analy­sis
& Grow Your Career

For decades, SWOT (Strengths, Weak­nesses, Oppor­tu­ni­ties, and Threats) analy­sis has been a sim­ple yet pow­er­ful B-school model MBA stu­dents use to ana­lyze the strate­gic posi­tions of com­pa­nies, prod­ucts or busi­ness sit­u­a­tions.

You can size up the state of your career by tak­ing a page from the business-school play­book and apply a SWOT analy­sis on your act­ing, film­mak­ing, writ­ing, direct­ing and pro­duc­ing career.

SWOT refers to your strengths, weak­nesses, oppor­tu­ni­ties and threats.  In a SWOT Analy­sis you ana­lyze your strengths, weak­nesses, threats, and oppor­tu­ni­ties and use that infor­ma­tion to develop a strat­egy for how you’re going to REALLY reach your goals, and to increase your chances for REAL success.

Con­duct­ing a Self-SWOT analy­sis with reg­u­lar­ity is, in my opin­ion, the sin­gle most effec­tive ‘power tool’ you can use to opti­mize your career and keep mov­ing you towards your goal.  It will help you iden­tify, hone and lever­age mar­ketable, unique and ben­e­fi­cial qual­i­ties (strengths and weak­nesses) that may help or hin­der you and your career.  It will also help min­i­mize exter­nal obsta­cles (oppor­tu­ni­ties and threats) that may work for or against you as you attempt to take your career to the next level, and that you must over­come to achieve your goals.

You have to start your SWOT analy­sis with a goal. Then exam­ine your cur­rent sit­u­a­tion. What are your per­sonal strengths and weak­nesses? How can you cap­i­tal­ize on your strengths and over­come your weak­nesses? What are the exter­nal oppor­tu­ni­ties and threats in the enter­tain­ment indus­try that could cause you trou­ble?

Your STRENGTHS may include things like being an expe­ri­enced pro­ducer or direc­tor, hav­ing a strong Rolodex, access to well known actors, a strong team, access to cap­i­tal, and a pre­sale or dis­trib­u­tor already in place.  WEAKNESSES may include the areas where you and your team lacks expe­ri­ence, knowl­edge and proper plan­ning, and not know­ing any­one in the indus­try.  

Exter­nal fac­tors sig­nal poten­tial OPPORTUNITIES such as fill­ing a void in the mar­ket­place, devel­op­ing trends, pos­si­ble cross pro­mo­tion or affil­i­ate pro­grams, pos­si­ble alter­na­tive streams of rev­enue such as sound­track, mer­chan­dise, hybrid self-distribution, and THREATS such as the num­ber of sim­i­lar films com­pet­ing for the same audi­ence, not being able to raise cap­i­tal in down econ­omy.

You can also apply a SWOT analy­sis to projects you’re work­ing on.  I reg­u­larly use it as a tool to help my film­maker clients ana­lyze their film and media projects, and the results are amazing!

If you’re expe­ri­enc­ing chal­lenges such as find­ing fund­ing for your project, secur­ing dis­tri­b­u­tion, get­ting rep­re­sen­ta­tion, book­ing audi­tions, access to tal­ent for your film and media projects, and devel­op­ing mean­ing­ful rela­tion­ships through net­work­ing, a SWOT analy­sis will help you ana­lyze every­thing and any­thing that’s going on in your career to give you a clear pic­ture of where your career stands and how to move towards reach­ing your goals.

What I love about the SWOT analy­sis is that it forces you to con­sider the fac­tors that you can con­trol — your strengths and weak­nesses — and shows you how to cap­i­tal­ize on them; and then takes it a step fur­ther by mak­ing you think about the exter­nal fac­tors — oppor­tu­ni­ties and threats — that affect the health and direc­tion of your career and projects.

Once to sit down and do this analy­sis, you’ll have a clear pic­ture of where you are in your career, and from there it will help you develop strate­gies for tak­ing advan­tage of your strengths and oppor­tu­ni­ties, and mit­i­gat­ing your weak­nesses and reduc­ing threats.  SWOT is a uniquely cre­ative way to think about where you are in your career and the direc­tions you should take.  When you apply SWOT to your film or media project, you develop greater insight into build­ing your mes­sage and all of devel­op­ing your financ­ing, mar­ket­ing and dis­tri­b­u­tion tac­tics.

I’ve devel­oped an awe­some Self-SWOT Career Analy­sis Pro­gram called HOLLYWOOD SWOT.  I promise, will dra­mat­i­cally change your career tra­jec­tory and breathe new life into your film and media projects.

Here’s what you get in HOLLYWOOD SWOT which is INSTANTLY down­load­able:

* 42 minute guided audio les­son
* 25 page Self-SWOT Work­book

I’ve made it ridicu­lously afford­able because I want to see you suc­ceed.  The invest­ment is only $37 but if you order before mid­night on August 1st, you can get it for only $17.  So, you save $20 bucks by get­ting it now!

Instantly Down­load HOLLYWOOD SWOT

Let’s face it, there are thou­sands of peo­ple just like you hop­ing and pray­ing to suc­ceed in the enter­tain­ment indus­try.  What sets the win­ners and losers apart is how you cap­i­tal­ize on your strengths and oppor­tu­ni­ties, and over­come your weak­nesses, obsta­cles and chal­lenges.  There are a lot of super-talented peo­ple just like you who have great sto­ries, great scripts, and who want it just as bad as you.  So … how are you going to break­through the glass ceil­ing and step out into the spot­light?  What’s going to draw financiers, dis­tri­b­u­tions and stu­dio exec­u­tives to your script and film project, and make cast­ing direc­tors want to cast you?  What’s going to dis­tin­guish you from the rest so you rise to the top?  Why you, and not some­one else?

Take the HOLLYWOOD SWOT analy­sis and get the com­pet­i­tive edge.  Isn’t your career worth it?

Again, the Intro­duc­tory Week­end Spe­cial price for HOLLYWOOD SWOT is $17, a $20 sav­ings off the reg­u­lar $37 price.  This offer expires at mid­night August 1st PST.

Instant Down­load of HOLLYWOOD SWOT