Is your script marketable?
Have you considered how marketable your script is? Writers concentrate so much on the story, structure, dialogue and characters, that they often forget to consider the marketability of their script.
Marketability doesn’t just appear after you’ve written your screenplay. You have to know how to write a screenplay from a marketability perspective. I can’t tell you how many times a writer has asked me how to make their script marketable…after they’ve written it. Their story may be wonderful, but from a “marketability perspective,” it has major problems. You have to build marketability into your script.
_
Producers say they want great character pieces. Actors talk about how they chose a script because they loved the characters. But most of Hollywood won’t even look at a script by an unproduced writer that doesn’t have a marketable concept.
_
Ask yourself these questions: Can a studio sell the movie in a 30 second commercial? Is there a hook in there that will intrigue a producer? What elements in your script that define your niche markets, product placements, distribution channels, and merchandising opportunities? Are you communicating the marketability of your script through your logline, synopsis and verbal pitch? If you’re having trouble finding and/or defining the “marketability” of your script, if you have a script that needs development, analysis and/or review, or if your script is complete and you need guidance on how and who to pitch it to, check out my script analysis and screenplay development services at http://www.tanyakersey.com/coaching.
-
To your success,
Tanya Kersey
Hollywood Career Strategist
